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Registration open until midnight Jan 6th!

 The BUZZ YOUR BOOK Online Class

With international bestselling author M.J. ROSE

 Cost: $745.00 (includes textbook)

Prerequisites: have email and world-wide web access, ability to navigate the Internet
Course length: Six weeks

Limited to 25 people.

JAN 5th to Feb 2nd 2009

Instructor: M.J. Rose

HOW THE CLASSES WORK:

When you sign up, your email receipt will contain the date when your class begins.

On the Friday before the class begins, you will get an orientation email with more information.

A new lecture and assignment is sent to all students every Monday during the run of the class. Students participate at their leisure, anytime that week, via email. We know how busy everybody is, which is why we don't make everybody come to a certain webpage at a certain time on that day.

All students correspond directly with the instructor during the course of the class. But, you can always email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   if you're having any difficulties.

REGISTER HERE

About The Class:

+ Create a Marketing/PR Plan for Your Book.

+ Work One on One with M.J. Rose for six weeks.

+ Class includes an individual forty five minute phone session.

***This class includes a special lecture by Matt Baldacci - VP, director of Marketing and Publishing operations at St. Martin's Press- plus a week of Q&As with him!***

This isn't a theoretical course. M.J works one on one with each student on his/her marketing plan. Over the six weeks, you’ll learn how to write a buzz line, figure out who your market it and unique ways to reach them.

At the beginning of the session each student will get a workbook. Every week you’ll get an email with a reading assignment in the book, plus a lecture plus homework. (Sound like fun yet? Don't worry, it is.)

Each student works at his/her own pace and one on one with Rose.

By the end of the class all the completed assignments will together make up a customized marketing plan for your book and your book only.

BRAINSTORMING LIVE

In email and over the phone, Rose will brainstorm with each student to come up with ideas students can do on their own as well as some to take to his/her publisher.

Included in the class are up to the date techno ideas like how to use blogs, podcasts, and virtual book tours as well as traditional media ideas.

To date authors from McCadam Cage, Simon & Schuster, Bantam, Doubleday, Time Warner, Hyperion, Ballantine, Penguin, & SMP have already taken this class as well as publicists and editors from Tor, Wylie and Simon & Schuster. (While the class is designed for authors, since it is one on one it can be easily tailored for publicists.)

The class was created in 2003 by M.J. Rose (www.mjrose.com) and Douglas Clegg (www.douglasclegg.com), novelists, are co-founders of Pigeonhole Press and co-authors of Buzz Your Book.

Rose has put into practice everything she teaches and has been on the Today Show, Fox News, Diane Rehms, BookSpan TV, Jim Leher Newshour, CNN as well as in the New York Times, Time Magazine, Newsweek, the Boston Globe and Forbes. She is the international bestselling author of five novels, an Anthony Award Nominee, Connecticut Book Award nominee and her work has appeared in Wired, Oprah, Poets & Writers and numerous anthologies.

Testimonials

What previous students have said about the class:

"The best thing I did on behalf of my novel was take M.J. Rose's Buzz Your Book class. She's sheer genius. It's hard for me to imagine having done it without her."
--Joshua Henkin, MATRIMONY (Pantheon Oct 2007)

“Among the many tools Buzz Your Book provides, I found several especially helpful: learning to view one's book from a marketing perspective, creating the one-line buzz, and joining an on-line community. This latter option -- becoming active in an on line community -- has been one of the most successful of my efforts, providing me with large group of new contacts anxious to read and recommend my book. And I must not forget the person-to-person conversation with MJ Rose that helped to tailor the Buzz program toward a literary memoir.” --Beryl Singleton Bissell, The Scent of God: A Memoir, Counterpoint April 2006

"TAKE THIS COURSE - You won't regret it. Somebody's Daughter has appeared in PEOPLE and ENTERTAINMENT WEEKLY, has gone into its second printing, and has even been spotted "out front" in many bookstores including the chains. I had formerly been jealous of peers who had $10-$30K to spend on independent publicists, but I think I got a lot more, and at a fraction of the price." -- Marie Myung-Ok Leee, Somebody's Daughter: A Novel, Beacon Press

"M. J. Rose is the best resource I know of for writers who want to make their book stand out from among the thousands of titles published every year." M. E. Rabb, author of Missing Persons (Penguin Books for Young Readers, 2004)

"MJ's Buzz Your Book class is an imperative for promoting a book in today's marketplace."
Jennie Shortridge Eating Heaven (NAL/Penguin, Sept. 2005)

"As the old publishing and promotion paradigm disintegrates, we need a new guide and MJ Rose's Buzz Your Book course and feedback help you build a new roadmap to readers. Her course is the best money I've spent. My novel Electric Honey doesn't fit the easy categories, but she gave me invaluable guidance on a plan to rescue it from obscurity. Thank you MJ." Sam Love

"I thought I knew a lot about online marketing before I enrolled in the Buzz Your Book class. I was wrong: I've learned so much and come away with a notebook full of creative, practical, and useful ideas and action items that are now a core part of the online publicity campaign for my book. This class is a real gem of a resource."
Natasha Kogan, author of The Daring Female's Guide to Ecstatic Living (Hyperion, 2006)

"I admit I was skeptical. I knew MJ Rose was a brilliant self-promoter, but was there any substance to what she had to say, or was it all hot air? Reading the beautifully written and moving SHEET MUSIC was what convinced me. If MJ Rose could write like this, I knew there was more to her than hype."
D.L. Browne (aka Diana Killian), HIGH RHYMES AND MISDEMEANORS (Pocket), VERSE OF THE VAMPYRE - (Pocket), http://www.girl-detective.net

"My husband says the course is like Prozac, that it has changed me from the shy introverted writer to Miss Market Myself. I'm terrified about interviews, but god damn, I'm a-gonna do them! Thanks for your wonderful wisdom."
Fara Spence, www.faraspence.com, That Hurt Thing

"The only regret I have about taking M.J. Rose's Buzz Your Book course is that I didn't take it sooner. It was invaluable in providing perspective on a world I knew nothing about: the mysterious processes of marketing and selling books. Most important, the course forced me to think long and hard about finding my natural audience, and helped me see that reaching out to readers could reap rewards well beyond any numerical considerations."
Sheila Curran, author of DIANA LIVELY IS FALLING DOWN, Berkley Books, Penguin USA, July 2005

"Rose & Clegg's "Buzz Your Book Class" was a perfect way to get buzzed about the sometimes daunting work of promoting my upcoming books. With their savvy advice and on-target prompts, I was able to feel motivated, inspired -- and empowered. Instead of dreading this part of the publication process, I look forward to partnering with my publicist and getting the word out about my work."

Andrea J. Buchanan - The Daring Book For Girls, by authors Andrea Buchanan and Miriam Peskowitz.

"MJ's Buzz Your Book class is an imperative for promoting a book in today's marketplace. She keeps up with trends and technology, you get the benefit. Seeing as I'm a techno-slouch, her wisdom and foresight are invaluable tools."

Jennie Shortridge, Eating Heaven (NAL/Penguin, Sept. 2005), Riding With the Queen (NAL/Penguin, 2003)

"M.J. Rose's Buzz your Book Class was instrumental in allowing me to help supplement my publisher's efforts, particularly with regard to Internet marketing. The Buzz phrase lesson was particularly valuable - the phrase that resulted is one that is currently being used by my publisher in promoting my book."
Melanie Lynne Hauser CONFESSIONS OF SUPER MOM (Dutton, September 2005)

"If you're hesitating at all about taking the Buzz Your Book class ... don't! The information in the class lectures -- and the personal attention -- definitely got me thinking about promotion from an entirely new perspective. And, if the advance response to my two summer releases is any indication, the tips I learned and applied have really help increase awareness (and sales!) of my books." Julie Kenner, author of The Givenchy Code and Carpe Demon: Adventures of a Demon-Hunting Soccer Mom

"Buzz Your Book is not a publicist outlining your publicity campaign. Instead it is a course in guerilla marketing that enables you, the author, to come up with ideas to publicize the 'type' of book you have written.

"Before the class all I knew was that my novel An Isolated Incident was about an American guy who finds himself at a terrorist training camp in Afghanistan and that I had a website. After the class I learned who my niche readers were, how to search for them, and how to make them aware of my novel. The crux of the class is this awareness factor be it where to send review copies that your publisher might not be aware of or setting up a blog tour and which blogs might work best.

"My novel is coming out in 2006 and I am excited about applying the buzz ideas that I came up with in class. Arming yourself with marketing information can only help and Buzz Your Book is an excellent means to this end."
Soniah Kamal, An Isolated Incident debut novel (Penguin USA, Available 2006), website: www.soniahkamal.com, blog: www.drunkonink.com

“Buzz Your Book continues to be an important part of my publishing life over a year after I took the class. MJ Rose and Bill Clegg taught me to think about my role in publicizing my novel in wonderful and creative ways."
Karen Siplin, Such a Girl (Washington Square Press, March 2005)

“The Buzz Your Book course provided me with the knowledge, tools, insight, and confidence I need to promote my first novel, GermLine. The course provided not only a plethora of applicable promotional/marketing ideas—more than you’ll ever have the time to implement—but specific tactics and approaches designed for the unique needs of your book. My instructor, M.J. Rose, in particular, answered every one of my questions as completely and promptly as possible, as well as providing some heartfelt and sage advice. I also feel that I can go back to her at any time with any question. Now, I’m ready to enter the promotional arena, empowered with what I need to make GermLine a success."
Nelson Erlick, Author of GermLine (TOR, 2003)

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